Personalization enables brands to create tailored experiences for their customers. Everyone involved in any business relationship enjoys the benefits that come with this approach. In fact, thanks to personalization, consumers […]
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Back to blogPersonalization and trust are two intimately related concepts. There is an extraordinarily powerful logical, symbolic, and semantic correlation between them, which we can summarize in two respects, both of which […]
Let’s start with the basics: what is credit management? In a nutshell: it’s the entire set of actions that a company puts in place in the area of corporate credit […]
The customer experience in the banking sector is one of the aspects of the service offered by banks that will become increasingly important in the future. In fact, transforming a simple […]
In the wake of deregulation, the utility sector, like most consumer services industries, has seen an influx of new competitors and a steady parallel increase in the churn rate. In […]
Updated 17/10/2023 Several factors are making customer service and customer experience management for water utilities a strategic priority. These include competition with other suppliers, new technologies, and the proliferation of […]
Updated on 16/03/2023 3P marketing mix: what is meant? Which are the new opportunities in the retail world? In this post, we have summarized them in a formula, that of […]
Personalization in the luxury industry: the complicated economic situation following the spread of the Covid-19 pandemic has presented new urgencies to be faced in most sectors, urgencies that, from the […]