In the Utility sector, the technology trends that are shaping the immediate future largely converge around building a better end-user experience. They take the form of developing solutions that meet […]
All posts by Carolina Frigo
Personalization enables brands to create tailored experiences for their customers. Everyone involved in any business relationship enjoys the benefits that come with this approach. In fact, thanks to personalization, consumers […]
Personalization and trust are two intimately related concepts. There is an extraordinarily powerful logical, symbolic, and semantic correlation between them, which we can summarize in two respects, both of which […]
A content experience is the overall flow of content produced by a brand that a prospect, lead, or customer experiences during his or her consumption journey. This flow, distributed across […]
