All posts by Carolina Frigo

Hybrid marketing: time for a comeback?

If anyone now thought the potential of hybrid marketing had been exhausted,  think again: hybrid marketing is still an extremely effective approach. The reasons for its longevity are many—and we […]

A personalization strategy for 2023

Personalization enables brands to create tailored experiences for their customers. Everyone involved in any business relationship enjoys the benefits that come with this approach. In fact, thanks to personalization, consumers […]