Personalization and trust are two intimately related concepts. There is an extraordinarily powerful logical, symbolic, and semantic correlation between them, which we can summarize in two respects, both of which […]
All posts by Carolina Frigo
A content experience is the overall flow of content produced by a brand that a prospect, lead, or customer experiences during his or her consumption journey. This flow, distributed across […]
More than ever before, organizations, and companies specifically, face global trends that negatively impact people’s trust. Economic and social polarization, concern for privacy in the face of the deluge of […]
While the brightest ideas may arise unexpectedly, innovations never arise by chance but are consciously developed within contexts where certain practices and procedures are already at work. This clarification is […]
