In the age of mass digitization, an effective marketing strategy for healthcare is key to educating, retaining, engaging, and motivating patients, whether potential, existing, and new. In particular, and we […]
All posts by Carolina Frigo
An increasing number of European citizens are no longer willing to passively receive medical treatment and care. What they expect instead is to be able to make their own choices, […]
Market research is the process of gathering information that a company conducts on its target audience and its reference market using a series of methodologies and tools, which today are […]
Healthcare marketers mistakes: an introduction Healthcare marketing encompasses all the methods and tactics that can be used to market the services of a healthcare organization or provider. When implemented correctly, […]
