“Brand awareness“, the quintessential buzzword of marketers and communications experts for years, has a layered definition. It expresses a concept that has been expanded and revised over time, and one […]
All posts by Carolina Frigo
Put people back at the heart of the company’s mission, build a data infrastructure that is both robust and flexible, and design meaningful customer experiences by adopting the technologies that […]
In the age of mass digitization, an effective marketing strategy for healthcare is key to educating, retaining, engaging, and motivating patients, whether potential, existing, and new. In particular, and we […]
An increasing number of European citizens are no longer willing to passively receive medical treatment and care. What they expect instead is to be able to make their own choices, […]
