Big Data represents a huge opportunity for automotive companies. Thanks to increasingly sophisticated analysis, a huge amount of information, qualitative and quantitative, structured and unstructured, is interpreted to extract useful […]
All posts by Carolina Frigo
Although online purchases in the automotive sector still represent a rather small percentage of overall sales, customer interaction with the brand is already highly digitized. This is why it is […]
It’s now a certainty: the connected car will increasingly play a major role in the future (not just economic) of the automotive industry. If, on one hand, the technologies linked […]
How is the creative process changing? The growing amount of data we have access to today allows us to learn more about our customers and predict their current and future […]
