Marketing strategies for the luxury sector: while the luxury sector is undergoing profound transformations, the marketing and communication function, which is responsible for conveying values and brand imagery, have had […]
All posts by Carolina Frigo
Updated on 30/09/2022 The luxury industry is a market segment in constant growth and one that will continue to grow despite the effects of the situation post Covid-19, is growing […]
What role do blogs, influencers, social networks, and video marketing play in the fashion sector, today? Digital marketing tools in fashion have evolved with communication technologies, becoming more interactive and […]
What are the marketing assets in the fashion industry? In order to design and create effective content based on the specific characteristics of the different media and with respect to […]