01/03/2023 Customer Experience in B2B Marketing Whether it’s business-to-business or business-to-consumer, you are still dealing with customers—people. See our post with some practical tips here. As human beings and consumers, […]
All posts by Carolina Frigo
Fashion industry companies, whether luxury or fast fashion, are using a mix of physical reality and virtual reality to provide their target audiences with a cutting-edge shopping experience. But how […]
Updated on 02/03/2023 Hubspot defines inbound marketing as a business methodology that attracts the attention of customers through the creation of content that they find valuable and relevant and experiences […]
Companies are made of people: The importance of personalization in the B2B inbound marketing tactics
Updated on 01/03/2023 Inbound marketing B2B: an introduction In a previous series of posts, we have taken an extensive look at the characteristics of Inbound marketing, distinguishing it from Outbound, […]
