Updated on 23/02/2023 The contribution of unconventional marketing to the evolution of the brand-customer relationship One of the most fundamental aspects of the customer journey is where consumers exercise their […]
All posts by Carolina Frigo
An animated video with 180 million views on Youtube, a song that, just hours after its launch, enters the top 10 iTunes chart, an advergame that topped the charts in […]
Updated on 22/02/2023 Guerrilla marketing can be defined as the set of unconventional tactics used to achieve conventional goals (above all: profit) within a small budget. The guerrilla needs only […]
Updated on 21/02/2023 What is guerrilla marketing? Talking about guerrilla marketing cannot be limited to a list of the main techniques used, no matter how ingenious. Instead, it’s worth talking […]
