The phrase “messy middle” became popular thanks to research conducted by Google on purchasing behaviors in the digital marketing and e-commerce sectors, and in particular, on how consumers search and […]
All posts by Carolina Frigo
Health care users have always spent time and effort—arguably more than in other sectors—in planning visits and treatments and in exploring all the available options in an attempt to identify […]
For many years now, public institutions and private companies operating in the healthcare sector have been taking advantage of advances in technology to improve patient care, simplify operations, increase security, […]
The healthcare sector has undergone a significant transformation in recent years, driven in large part by advances in digital communication technology. The adoption of digital tools and platforms has revolutionized […]
