Health care users have always spent time and effort—arguably more than in other sectors—in planning visits and treatments and in exploring all the available options in an attempt to identify […]
All posts by Carolina Frigo
For many years now, public institutions and private companies operating in the healthcare sector have been taking advantage of advances in technology to improve patient care, simplify operations, increase security, […]
The healthcare sector has undergone a significant transformation in recent years, driven in large part by advances in digital communication technology. The adoption of digital tools and platforms has revolutionized […]
Customer-centricity emerged several years ago as an ideology that would disrupt traditional marketing beliefs, a philosophy capable of updating theoretical rules and practical customs. At its heart, customer-centricity is an […]
