Updated on 02/03/2023 Social marketing: an introduction Marketing has many approaches to attract the customer: the rational one, the sensory one, and the emotional one. Yet, at a time when […]
All posts by Edoardo Righini
Updated on 02/03/2023 Brand Experience: an introduction What do you get when you add memorable emotions and sensations to the Customer Experience? The Brand Experience is one of the most […]
Updated on 29/04/2022 Italy, the home of savings For Italians, saving is fundamental and for this reason it is important to know to whom to entrust your assets. The institutions […]
Updated on 16/01/2023 Introduction to customization in the telco industry In the telco industry, personalization is essential to remain competitive in the market and benefit from future technological innovations. However, […]