Workflows are the backbone of any marketing automation strategy. Workflows are an indispensable link between the main actions of a company’s marketing team, saving valuable time and optimizing available resources, […]
All posts by Elisabetta Severoni
How CRM improves customer experience? In the most advanced consumer communication management systems, all content is now designed, created, and distributed within a profoundly transformed business paradigm, in which digital […]
The term “nurturing” broadly means “taking care, protecting during growth” or even “helping and encouraging development.” Of these general definitions, the technical language of marketing adopts the aspects of care […]
Article updated on December 2, 2021 What are the key KPIs for measuring CRM performance? What is the role of Customer Relationship Management KPIs in monitoring business performance? It can happen […]