The public sector, like the private sector, has been profoundly transformed by technological innovation. Perhaps the most striking evidence of this transformation is that public organizations find themselves interacting with […]
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The focus by companies on environmental, social, and governance (ESG) considerations is a trend that shows no signs of slowing down. And while ESG criteria may have once been considered […]
Digital puts the customer at the center of business: this is a fundamental fact in our world today. However, often it’s treated simply as a slogan—without treating it as a […]
Upselling and cross-selling strategies help companies generate revenue, promote customer loyalty, and adapt to changing market dynamics. They can become a real marketing engine for all those companies, particularly, as […]
