Storytelling isn’t just for companies; local governments and public administration offices also need to tell their stories. The only catch? Choosing the right approach. In 2016, Alessandro Baricco, the Italian […]
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Customer journey mapping is “a diagram that illustrates the steps your customer(s) go through in engaging with your company” (HBR). Users and consumers go through different paths for every product […]
In this article, we will learn how to differentiate a brand in travel sector. The Travel & Tourism sector is constantly expanding and changing, thanks to the digital revolution. In […]
Updated on 09/01/2023 Customer experience in the water industry: why is it important? In the utility industry, and in the water sector in particular, customer experience has never been so […]
