Updated on 05/12/2022 “If you hold a customer’s hand for 90 days, they’ll be loyal for life.” This phrase by John Jantsch, American author and marketing consultant, is often cited […]
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Updated on 20/02/2023 In modern marketing, the customer journey is defined as “the complete sum of experiences that customers go through when interacting with your company and brand.” “The full […]
Updated on 22/04/2022 Insurance companies have to deal with two “physiological” moments in their relationship with customers: Managing renewals and managing accident claims. The first is a fixed date in […]
Updated on 02/05/2022 The digital revolution is drastically changing the world of industry and, consequently, this transformation is also affecting the Italian banking sector. Why this change? Customers are increasingly […]
