Customer lifetime value (CLV) is the metric that measures how much a company is likely to gain from its relationship with a customer for as long as that relationship continues. CLV […]
Category: Customer Experience
The issue of customer loyalty in banking will become increasingly important over time, and addressing it from a structural point of view will be essential in order to overcome the […]
The term “data-driven banking” refers to all activities that leverage data to provide a range of banking services. Through the structural and targeted use of digital tools, data-driven banking makes […]
Between June 2017 and July 2020, the number of digital customer interactions with brand touchpoints tripled, from 20% to nearly 60%. This shows that since the pandemic, global adoption of […]