What is the role of personalization in travel sector? Tourists around the world are increasing every year. If in 1990 they were “only” 400 million tourists, and “only” 900 million […]
Category: Customer Experience
In the Public Administration as well as in the private sector, the customer experience has become fundamental and the reasons are not so different. In both cases, it makes it […]
Updated on 22/02/2023 Common errors in managing the Customer Experience? Let’s see how to avoid them. We’re in the so-called “Age of the Customer.” The customer is and will be […]
Storytelling isn’t just for companies; local governments and public administration offices also need to tell their stories. The only catch? Choosing the right approach. In 2016, Alessandro Baricco, the Italian […]