Customer journey mapping is “a diagram that illustrates the steps your customer(s) go through in engaging with your company” (HBR). Users and consumers go through different paths for every product […]
Category: Customer Experience
Updated on 09/01/2023 Customer experience in the water industry: why is it important? In the utility industry, and in the water sector in particular, customer experience has never been so […]
Today the main challenge for companies in the Utility sector is to retain their customers in a market that has become fluid and hyper-competitive. Here’s how to achieve this through […]
Updated on 09/01/2023 How to manage the Churn rate in the utility sector Customer churn is a reality that almost every company has to deal with, especially those in the […]