Updated on 22/12/2022 The Churn rate in the free market One of the biggest challenges for utilities and energy companies in the new liberalized and hyper-competitive market is to lower […]
Category: Customer Experience
Updated on 05/12/2022 “If you hold a customer’s hand for 90 days, they’ll be loyal for life.” This phrase by John Jantsch, American author and marketing consultant, is often cited […]
Updated on 20/02/2023 In modern marketing, the customer journey is defined as “the complete sum of experiences that customers go through when interacting with your company and brand.” “The full […]
Updated on 22/04/2022 Insurance companies have to deal with two “physiological” moments in their relationship with customers: Managing renewals and managing accident claims. The first is a fixed date in […]