Updated on 20/02/2023 In modern marketing, the customer journey is defined as “the complete sum of experiences that customers go through when interacting with your company and brand.” “The full […]
Category: Customer Experience
Updated on 22/04/2022 Insurance companies have to deal with two “physiological” moments in their relationship with customers: Managing renewals and managing accident claims. The first is a fixed date in […]
Updated on 02/05/2022 The digital revolution is drastically changing the world of industry and, consequently, this transformation is also affecting the Italian banking sector. Why this change? Customers are increasingly […]
Aggiornato il 19/04/2022 The Age of Insurance 4.0 Insurance 4.0 is already a reality. Innovation and the development of insurance services are now closely linked to the increasingly constant presence […]