The way a user interacts with a company plays a key role in how they perceive the entire purchase journey. While this is true in all sectors, it’s even more […]
Category: Customer Experience
In the Utility sector, the technology trends that are shaping the immediate future largely converge around building a better end-user experience. They take the form of developing solutions that meet […]
Personalization enables brands to create tailored experiences for their customers. Everyone involved in any business relationship enjoys the benefits that come with this approach. In fact, thanks to personalization, consumers […]
Personalization and trust are two intimately related concepts. There is an extraordinarily powerful logical, symbolic, and semantic correlation between them, which we can summarize in two respects, both of which […]