The phrase “messy middle” became popular thanks to research conducted by Google on purchasing behaviors in the digital marketing and e-commerce sectors, and in particular, on how consumers search and […]
Category: Digital Marketing
The focus by companies on environmental, social, and governance (ESG) considerations is a trend that shows no signs of slowing down. And while ESG criteria may have once been considered […]
Upselling and cross-selling strategies help companies generate revenue, promote customer loyalty, and adapt to changing market dynamics. They can become a real marketing engine for all those companies, particularly, as […]
The healthcare sector has undergone a significant transformation in recent years, driven in large part by advances in digital communication technology. The adoption of digital tools and platforms has revolutionized […]