In a simple Google search on the main business software for customer relationship management, two names come up repeatedly: CRM and Marketing Automation. Despite some obvious similarities, these softwares are […]
Category: Digital Marketing
Sales enablement is the winning strategy to achieve a more fluid and interconnected internal workflow and to build a relationship with the customer that is capable of meeting expectations and, […]
How much is the global insurance market worth? It’s hard to give precise figures, but we can start with a report from the Insurance Information Institute, which found that the […]
In the banking sector, touchpoints are a fundamental aspect of the business, since they represent the way, the channel, with which the bank speaks to its clients and reaches them […]