What is sport and leisure management? As a well-known soccer example shows, it is many things at once: marketing, communication, investment, and people management. Or, more generally, it is a […]
Category: Digital Marketing
Updated 17/01/2023 Digitization has long been at the heart of the strategies of major utility companies and it has significantly contributed to reshaping and reinventing their organizations. Behind the change, […]
Travel industry and digital transformation are more closely linked than one imagines, to the point that all phases of the “tourist” experience have changed, from booking, to the stay itself, […]
Sport has also become digitized and so have its marketing and communication strategies. But what are the elements that make up digital marketing for the sport industry? They are based […]