By knowing customers as individuals and not just as market segments, insurance companies can offer relevant products at the right time and deliver smooth and engaging experiences. In addition, relying […]
Category: Marketing
In this post we will try to clarify the meaning of ESG and attempt to explain how environmental, social, and governance values are expressed in the utility industry today and […]
If anyone now thought the potential of hybrid marketing had been exhausted, think again: hybrid marketing is still an extremely effective approach. The reasons for its longevity are many—and we […]
Emotional marketing has long since gained a distinct place within companies’ marketing strategies, and it’s now considered essential to building valuable brand-consumer relationships: to boost sales, to grow brand awareness, […]