Updated on 23/02/2023 The contribution of unconventional marketing to the evolution of the brand-customer relationship One of the most fundamental aspects of the customer journey is where consumers exercise their […]
Category: Marketing
An animated video with 180 million views on Youtube, a song that, just hours after its launch, enters the top 10 iTunes chart, an advergame that topped the charts in […]
Updated on 21/02/2023 What is guerrilla marketing? Talking about guerrilla marketing cannot be limited to a list of the main techniques used, no matter how ingenious. Instead, it’s worth talking […]
B2E (Business to Employee) is an approach that focuses on employees. For companies, the Employee Experience reflects the quality of an employee’s overall work experience and it all starts from […]