Insurance policy generation: how to improve it by simplifying the application map Against a backdrop of unstoppable digitization, the increasing complexity of application maps has become one of the main […]
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In the Public Administration as well as in the private sector, the customer experience has become fundamental and the reasons are not so different. In both cases, it makes it […]
Updated on 22/02/2023 Common errors in managing the Customer Experience? Let’s see how to avoid them. We’re in the so-called “Age of the Customer.” The customer is and will be […]
Storytelling isn’t just for companies; local governments and public administration offices also need to tell their stories. The only catch? Choosing the right approach. In 2016, Alessandro Baricco, the Italian […]
Customer journey mapping is “a diagram that illustrates the steps your customer(s) go through in engaging with your company” (HBR). Users and consumers go through different paths for every product […]