Insurance policy generation: how to improve it by simplifying the application map Against a backdrop of unstoppable digitization, the increasing complexity of application maps has become one of the main […]
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Storytelling isn’t just for companies; local governments and public administration offices also need to tell their stories. The only catch? Choosing the right approach. In 2016, Alessandro Baricco, the Italian […]
Customer journey mapping is “a diagram that illustrates the steps your customer(s) go through in engaging with your company” (HBR). Users and consumers go through different paths for every product […]
In this article, we will learn how to differentiate a brand in travel sector. The Travel & Tourism sector is constantly expanding and changing, thanks to the digital revolution. In […]
How to create a communication plan of the Public Administration? Digital transformation is changing how governments can communicate with citizens. In this post, we’ll look at how the law is […]
