Insurance policy generation: how to improve it by simplifying the application map Against a backdrop of unstoppable digitization, the increasing complexity of application maps has become one of the main […]
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Content marketing and Brand Awareness are two concepts–two realities and two processes–that are closely related to each other. In their interdependent relationship, content marketing for brand awareness is absolutely central […]
The term “Digital Transformation” is an expression that one hears repeated everywhere, in the most diverse fields and contexts. It’s also practically a slogan without any operational meaning. On the […]
The term “disruption” is commonly associated with business. In this context, “disruption” refers to increasingly faster changes and evolutions in the way of doing, interpreting, and thinking compared to the […]
What is Real Time marketing? Real Time marketing is a data-driven approach to marketing. The concept is less transparent than it sounds: if we want to establish the true meaning, […]