Insurance policy generation: how to improve it by simplifying the application map Against a backdrop of unstoppable digitization, the increasing complexity of application maps has become one of the main […]
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Updated on 02/03/2023 Measuring customer satisfaction: something needed There is more than one KPI to measure customer satisfaction and, yet, its importance is undeniable: only a satisfied customer returns again, […]
Marketing strategies for the luxury sector: while the luxury sector is undergoing profound transformations, the marketing and communication function, which is responsible for conveying values and brand imagery, have had […]
Updated on 02/03/2023 Social marketing: an introduction Marketing has many approaches to attract the customer: the rational one, the sensory one, and the emotional one. Yet, at a time when […]
Updated on 20/01/2023 How is the Pharma sector evolving? From sustainability to digitalization, to the increasingly decisive importance of personalization: here are the new trends in the Pharma sector. The […]