What is sport and leisure management? As a well-known soccer example shows, it is many things at once: marketing, communication, investment, and people management. Or, more generally, it is a […]
Tag: Sport
Sport has also become digitized and so have its marketing and communication strategies. But what are the elements that make up digital marketing for the sport industry? They are based […]
Attention to female audiences; ever-increasing personalization; new technological frontiers: these are some key areas that sports marketing is focusing on. Here are some sports marketing examples! Sports are […]
Social media marketing in the sports sector has assumed a central role, and is in constant change (we talked about it here). In this article, we will see some best […]