{"id":36668,"date":"2025-12-22T12:09:40","date_gmt":"2025-12-22T12:09:40","guid":{"rendered":"https:\/\/doxee.com\/non-categorise\/senior-account-based-marketing-manager\/"},"modified":"2025-12-22T12:09:40","modified_gmt":"2025-12-22T12:09:40","slug":"senior-account-based-marketing-manager","status":"publish","type":"post","link":"https:\/\/doxee.com\/fr\/careers\/senior-account-based-marketing-manager\/","title":{"rendered":"Senior Account Based Marketing Manager"},"content":{"rendered":"\n

About Us<\/strong><\/h2>\n\n\n\n

At Doxee we help enterprises transform how they communicate with their customers – through cloud-native, data-driven, and sustainable digital experience solutions.
We work with leading organizations across insurance, utilities, finance, and public sectors to turn complex communication into personalized, meaningful and measurable interactions.<\/p>\n\n\n\n

As we continue to grow we\u2019re looking for a Senior Account-Based Marketing Manager<\/strong> to drive growth by orchestrating highly targeted, account-centric marketing strategies that align with our Sales and Field Marketing teams.<\/p>\n\n\n\n

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Role Overview<\/strong><\/h2>\n\n\n\n

As Senior ABM Manager,<\/strong> you\u2019ll play a key role in designing and executing account-based marketing programs for Doxee\u2019s strategic accounts accross several countries.
You\u2019ll collaborate closely with Sales, Field Marketing, and Product Marketing to ensure that every target account experiences a consistent, personalized, and measurable journey \u2014 from awareness to opportunity.<\/p>\n\n\n\n

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Key Responsibilities<\/strong><\/h2>\n\n\n\n

Develop and execute ABM strategies (1:few, 1:many)<\/strong>
Define Ideal Customer Profiles (ICP) and select target accounts in collaboration with Sales and Marketing leadership. Build customized campaigns to engage high-potential enterprise accounts.<\/p>\n\n\n\n

Align with Sales and Field Marketing<\/strong>
Ensure joint planning, messaging alignment, and coordinated tactics across field, partner, and product marketing teams. Lead ABM enablement sessions with Sales to align account priorities and outreach cadence.<\/p>\n\n\n\n

Personalized content & engagement<\/strong>
Collaborate with content and creative teams to develop account-specific assets such as microsites, landing pages, executive outreach, and personalized emails. Deliver cohesive customer journeys across all touchpoints.<\/p>\n\n\n\n

Drive top-of-funnel lead generation within target accounts<\/strong>
Partner with Field Marketing to identify high-quality prospects within your target segments and support regional campaigns that engage buying groups.<\/p>\n\n\n\n

Measure, optimize, and report<\/strong>
Track engagement metrics, pipeline generation, deal size, velocity, and ROI.Use insights to refine tactics, ensure continuous optimization, and report outcomes to leadership.<\/p>\n\n\n\n

Manage ABM technology & tools<\/strong>
Oversee the use of ABM platforms, CRM, and analytics tools to track engagement and impact. Evaluate new technologies and integrations to enhance scalability and performance.<\/p>\n\n\n\n

Budget & vendor management<\/strong>
Own the ABM budget, ensure transparent tracking of spend and ROI, and manage vendor relationships where required.<\/p>\n\n\n\n

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Required Skills & Experience<\/strong><\/h2>\n\n\n\n

Strategic Account Planning<\/h4>\n\n\n\n