Doxee continues with projects dedicated to the digital transformation of communication processes in PA

Doxee and ARIA S.p.A., the organization that handles purchasing for the Lombardy Region in Italy, released the results of patented Doxee Pvideo® technology for the promotion of the adoption of the SPID, the Public Digital Identity System to citizens of the Lombardy Region.

Doxee won the two-years call for tender launched by ARIA S.p.A. to supply digital communication services through the creation of personalized videos to promote the transition to SPID for the citizens resident in the Lombardy Region. In the video, the story-telling guides the recipient to each call-to-action, alternating elements of interactivity and personalization that encourage the recipient’s involvement. These interactive and personalized features also improve the conversion rates of the campaign. The personalized video message was addressed to about 525,000 users who used one-time password credentials to access the regional online services. Ninety-one percent of recipients viewed the entire video and 43% responded to the call-to-action embedded within the video to adopt the adoption of SPID.

Sergio Muratori Casali, Managing Director of Doxee, commented: “All of the projects carried out for the Public Administration involve a deep review of the relationship models between citizens and institutions. Thanks to our technologies and the products we offer, we are able to place citizens at the very center of the campaign, allowing them to interact with the PA in a simple and direct way, and making it easy to take action within the video. For the local authorities, digital transformation has opened up a new horizon. In this context, we offer innovative digital services that facilitate and improve the lives of citizens, allowing them to make strategic choices from the comfort of their homes and simplifying the complexity of bureaucratic processes while optimizing  management costs and making it easy to collect taxes and other administrative operations  that were traditionally conducted in person.”