Doxee  today announced that the closing for the acquisition of a 91.07% stake in the share capital of Littlesea has been completed. Littlesea is a company specialized in the automatic production of personalized interactive videos.

The agreed purchase price is calculated based on the value of €3,000.00 for each 1% of the share capital acquired and will be paid in full in cash when the shareholdings are purchased.

Littlesea is an innovative start-up that has developed a patented technology capable of transforming data and images into dynamic, interactive, and personalized videos, and that integrates data with video and images through the use of cloud and AI technologies. The Littlesea platform, called Babelee, has been designed for self-service use, making it easy for even novice operators to produce videos with dynamic content.

This transaction allows Doxee to position itself as the leading European technology provider in the personalized and automated video market. The technological integration of Babeele’s features with the Doxee Platform will allow Doxee to enter sectors such as publishing and advertising and to offer personalized videos also in SaaS mode, launching a new offering aimed at supporting communication processes based on data, in new markets in Italy and around the world. 

Sergio Muratori Casali, CEO of Doxee, commented: “This operation demonstrates Doxee’s ability to grow in external business lines, accelerating the path of technological and business growth that will allow us to position our communication products based on data and interactivity in the SMB and SME segments in SaaS mode, with the possibility of rapidly extending our offer outside Italy”.

Babelee offers a simple and rich user experience, greatly simplifying the most complex workflows, and at the same time, making the platform usable by anyone who needs to create personalized and automated videos. 

Francesco Piccolomini Bandini, Founder and CEO of Littlesea, stated: “We are thrilled to join forces with Doxee. For several years, Littlesea has explored and developed a new market which, in addition to intercepting the current need for personalized communication, has promoted data-telling activities, introduced the new Video Scientist professional and, developed the self-service platform of personalized and automated Babelee videos. When we met Doxee, we understood their deep knowledge of data, their skills in personalization, and their enabling technologies. This union will allow us to offer this emerging market a complete and unique solution on an international level”.

Further information are available on www.doxee.com in the Investor Relations section and on www.1info.it.