Doxee will sponsor IAB Forum 2022

On November 15 and 16, Doxee will sponsor IAB Forum 2022 for the fourth year in a row. IAB Forum is the main digital innovation event in Italy. In this year’s edition, “Decoding Change”, IAB Forum will focus on decoding change in digital innoviation through new methods, tools, and interpretations. To celebrate its 20th year, the IAB Forum will be held in person at Allianz MiCo, in the Milan Fair. The event will be a great opportunity to learn about and share the latest digital innovations, with exclusive networking opportunities.

Doxee will participate with a workshop “Content marketing, data plaform and AI”, held by Francesco Compiani, ix Product Manager at Doxee and Federico Luperi, Innovation & New Media Director at Adnkronos. The speech will focus on how publishers can innovate the editorial proposal through video automation, and it’ll delve into how – thanks to personalized and automated videos on Babelee.com, a Doxee group company –  Adnkronos has improved its editorial proposal.

With Babelee’s hybrid video-text design, the press agency is able to publish news flows in a video format that are accessible in real time. Thus, it can aim to a wider wider circulation both on the web and externally, which reduces production costs for the agency and facilitates content consumption by readers. Babelee’s interactive model promotes loyalty and value growth in clients, while improving their customer journey and reducing the churn rate.

Iab Forum 2022 –  Decoding Change: November 15, 16