The large-scale retail sector is one area that is seeing significant changes in the approach to marketing processes. And while some players have shown stubborn resistance to new technologies, at […]
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Back to blogIn the financial services sector, enabling digital payments and adopting multichannel approaches are two trends that have led to exponential growth in the number of transactions. Such growth has produced […]
The issue of customer loyalty in banking will become increasingly important over time, and addressing it from a structural point of view will be essential in order to overcome the […]
The term “data-driven banking” refers to all activities that leverage data to provide a range of banking services. Through the structural and targeted use of digital tools, data-driven banking makes […]
Updated 17/01/2023 The rapid diffusion of mobile devices on a global scale, the spread of 5G and IoT, the growing awareness of climate change that is pushing institutions toward more […]
If digital transformation, and this is an established fact, is a key factor in the economic success for companies of all sizes, in the case of marketing, the use of […]
Updated 17/01/2023 In order to stabilize the climate and limit the risks to the environment, science has long pointed us down a necessary path: energy transition, decarbonization, and reduction of […]
Updated 17/01/2023 In this historical period of instability and uncertainty, prices for electricity, gas, water and waste management services are inevitably rising, eventually impacting the resilience of entire economies and […]
There is an indirect but fundamental benefit to implementing DTM solutions: the improved quality of the Customer Experience. How important is this aspect? Turning legislative compliance into lowering costs for […]
In this cycle of articles we have dealt with the definition of Brand Awareness and Real Time Marketing: starting with the evolution of the definition of Brand Awareness and how […]