Content marketing and Brand Awareness are two concepts–two realities and two processes–that are closely related to each other. In their interdependent relationship, content marketing for brand awareness is absolutely central […]
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Back to blogWhat is Real Time marketing? Real Time marketing is a data-driven approach to marketing. The concept is less transparent than it sounds: if we want to establish the true meaning, […]
“Brand awareness“, the quintessential buzzword of marketers and communications experts for years, has a layered definition. It expresses a concept that has been expanded and revised over time, and one […]
Put people back at the heart of the company’s mission, build a data infrastructure that is both robust and flexible, and design meaningful customer experiences by adopting the technologies that […]
In the age of mass digitization, an effective marketing strategy for healthcare is key to educating, retaining, engaging, and motivating patients, whether potential, existing, and new. In particular, and we […]
An increasing number of European citizens are no longer willing to passively receive medical treatment and care. What they expect instead is to be able to make their own choices, […]
Healthcare marketers mistakes: an introduction Healthcare marketing encompasses all the methods and tactics that can be used to market the services of a healthcare organization or provider. When implemented correctly, […]
Opportunities of big data If you stop to think about the activities you can perform with data, the answer is: everything. The opportunities of big data are endless! We have […]
From mobile apps to software that supports physicians’ clinical decisions, from artificial intelligence to machine learning, from telemedicine to the Internet of Medical Things (IoMT): it’s now clear that digital […]
Data-driven marketing builds plans and strategies starting from the data of consumers (already acquired or potential) with whom it comes into contact (or that it aims to intercept). It is […]