We’re dedicating an entire cycle of posts on our blog to the pharmaceutical sector: a huge, branched, and multi-faceted industry. And we’ve decided to do so at a time when, for […]
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Back to blogThe customer experience in the telco sector is changing because the context has changed. We need to put the customer at the center, with their needs and requirements, and we […]
The technological development of the last decades and, in particular, that complex phenomenon we call digital transformation have produced deep consequences in the automotive sector, influencing the production logic and […]
Big Data represents a huge opportunity for automotive companies. Thanks to increasingly sophisticated analysis, a huge amount of information, qualitative and quantitative, structured and unstructured, is interpreted to extract useful […]
Although online purchases in the automotive sector still represent a rather small percentage of overall sales, customer interaction with the brand is already highly digitized. This is why it is […]
It’s now a certainty: the connected car will increasingly play a major role in the future (not just economic) of the automotive industry. If, on one hand, the technologies linked […]
How is the creative process changing? The growing amount of data we have access to today allows us to learn more about our customers and predict their current and future […]
How to improve Customer Engagement in the insurance industry? Among the many revolutions that Digital Transformation has brought to the Insurance Industry, there is one that we believe is the […]
Sales enablement is the winning strategy to achieve a more fluid and interconnected internal workflow and to build a relationship with the customer that is capable of meeting expectations and, […]
The insurance industry is experiencing a very prosperous phase of momentous changes. Changes that are underpinned by several factors, but that are accelerated by a common thrust: Digital Transformation. In […]