In the age of mass digitization, an effective marketing strategy for healthcare is key to educating, retaining, engaging, and motivating patients, whether potential, existing, and new. In particular, and we […]
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Back to blogAn increasing number of European citizens are no longer willing to passively receive medical treatment and care. What they expect instead is to be able to make their own choices, […]
Doxee will sponsor Water Sector Working Group 2022 with IKN Italy Doxee will take part as a sponsor in the Working Group “Water Sector Working Group” on May 17, 2022, […]
Healthcare marketers mistakes: an introduction Healthcare marketing encompasses all the methods and tactics that can be used to market the services of a healthcare organization or provider. When implemented correctly, […]
Opportunities of big data If you stop to think about the activities you can perform with data, the answer is: everything. The opportunities of big data are endless! We have […]
From mobile apps to software that supports physicians’ clinical decisions, from artificial intelligence to machine learning, from telemedicine to the Internet of Medical Things (IoMT): it’s now clear that digital […]
Data-driven marketing builds plans and strategies starting from the data of consumers (already acquired or potential) with whom it comes into contact (or that it aims to intercept). It is […]
We’re dedicating an entire cycle of posts on our blog to the pharmaceutical sector: a huge, branched, and multi-faceted industry. And we’ve decided to do so at a time when, for […]
The customer experience in the telco sector is changing because the context has changed. We need to put the customer at the center, with their needs and requirements, and we […]