The term “nurturing” broadly means “taking care, protecting during growth” or even “helping and encouraging development.” Of these general definitions, the technical language of marketing adopts the aspects of care […]
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Back to blogArticle updated on December 2, 2021 What are the key KPIs for measuring CRM performance? What is the role of Customer Relationship Management KPIs in monitoring business performance? It can happen […]
The book world is becoming increasingly digital. And the opportunities are multiplying, especially when it comes to video. In this post, we will look at the pillars and best practices […]
Updated on 13/10/2022 What are the benefits of CRM for a sales manager? How can CRM be used in the best possible way to implement effective actions in customer management? […]
Updated 13/10/2022 Let’s start by answering the question: What is marketing automation? “Marketing automation” is a longstanding buzzword in the marketing world, one that refers to the set of technology […]
There is often a lot of confusion when it comes to digital publishing. For publishers, the risk is not realizing the enormous possibilities that it offers. Here we have tried […]
Updated on 10/02/2023 How has retail changed? Personalized experiences: This is the future of the retail industry, especially given the COVID-19 related emergency period we are living in. The way […]
CRM strategy in the retail sector? It is almost unnecessary to underline how the moment in which we are all immersed is difficult, but also decisive. The pandemic triggered by […]
New trends are emerging in the book market, all centered on the integration of physical and digital channels. All of this is reflected in a new marketing strategy for the […]
Video marketing in the water utilities? In a complex and strategic sector such as the water sector where the service to be offered concerns an absolutely vital resource, and in […]