From established brands to digital startups, healthcare providers and financial services companies, multi-utilities and government organizations, educational institutions and non-profits, organizations agree that buyers and users are absolutely central. And […]
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Back to blogIt’s easy to say that technology can improve billing by making it a truly memorable electronic invoicing experience, but first we need to understand what it means to be “memorable” […]
Updated 17/01/2023 Digitization has long been at the heart of the strategies of major utility companies and it has significantly contributed to reshaping and reinventing their organizations. Behind the change, […]
Sport has also become digitized and so have its marketing and communication strategies. But what are the elements that make up digital marketing for the sport industry? They are based […]
The travel industry and inbound marketing are two sides of the same coin. One can thrive and grow only through the other, if only because the customer to be satisfied […]
Attention to female audiences; ever-increasing personalization; new technological frontiers: these are some key areas that sports marketing is focusing on. Here are some sports marketing examples! Sports are […]
The irresistible rise of video content in the ever-evolving landscape of digital communication is unstoppable. This is borne out by statistics over the past few years from leading trade journals […]
Video marketing in the fashion industry is effective, which is likely to become increasingly important in the coming months and, in general, in a post-pandemic world. After all, fashion, like […]
Workflows are the backbone of any marketing automation strategy. Workflows are an indispensable link between the main actions of a company’s marketing team, saving valuable time and optimizing available resources, […]
How CRM improves customer experience? In the most advanced consumer communication management systems, all content is now designed, created, and distributed within a profoundly transformed business paradigm, in which digital […]