Updated on 16/01/2023 Introduction to customization in the telco industry In the telco industry, personalization is essential to remain competitive in the market and benefit from future technological innovations. However, […]
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Back to blogUpdated on 07/02/2023 What is the impact of Digital Disruption in retail? What is the impact of digital transformation in retail? What are the opportunities for integration between physical and […]
The Food and Beverage Industry—a large and complex sector—is all about tastes, choices, and habits. Therefore, we’re talking about factors that are extremely variable and, above all, intimate and personal. […]
What is the role of digital marketing in the automotive sector? The automobile is personal. It’s not just because it’s an essential, or, in some cases, completely indispensable asset, nor […]
Companies are made of people: The importance of personalization in the B2B inbound marketing tactics
Updated on 01/03/2023 Inbound marketing B2B: an introduction In a previous series of posts, we have taken an extensive look at the characteristics of Inbound marketing, distinguishing it from Outbound, […]
Updated on 06/02/2023 Why retail marketing customized? In this article, we will talk about personalization in retail marketing. A crucial moment for any brand is the sale, the moment the […]
Updated on 23/02/2023 Unconventional marketing Let’s see how unconventional marketing contributes to building awareness within a digital strategy. Any effective guerrilla marketing campaign is carried out in two successive phases: […]
What is a company’s most precious resource? There can be many answers to this question. For example, your customers, of course, are a precious resource. So is your top management, […]
True success in the future of travel will be all about personalization and the impact will be greatest in the travel industry marketing videos. This according to Johannes Reck, CEO […]
What is the role of personalization in travel sector? Tourists around the world are increasing every year. If in 1990 they were “only” 400 million tourists, and “only” 900 million […]