Updated on 23/02/2023 The contribution of unconventional marketing to the evolution of the brand-customer relationship One of the most fundamental aspects of the customer journey is where consumers exercise their […]
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Back to blogUpdated on 28/10/2022 Adopting a CCM strategy poses significant challenges for every company, but it is also an opportunity to radically change the way the company works and communicates. In […]
An animated video with 180 million views on Youtube, a song that, just hours after its launch, enters the top 10 iTunes chart, an advergame that topped the charts in […]
Updated on 22/02/2023 Guerrilla marketing can be defined as the set of unconventional tactics used to achieve conventional goals (above all: profit) within a small budget. The guerrilla needs only […]
Updated on 22/02/2023 Converting leads to customers: how to do it In our daily lives, we are immersed in constantly changing flows of information and data. Just think of our […]
B2E (Business to Employee) is an approach that focuses on employees. For companies, the Employee Experience reflects the quality of an employee’s overall work experience and it all starts from […]
The first real resource of any company, perhaps the most important and valuable resource, is its employees. Not taking this aspect into consideration could prove to be an error with […]
Today, a company’s success is linked to the degree that its employees are satisfied. This is the quality of the Employee Experience: an element that companies are increasingly paying attention […]
Updated on 28/04/2022 Introduction to the benefits of integrated communication What are the advantages of integrated communication in asset management? Until a few years ago, the worlds of managed savings […]
The labor market for today’s hyper-accelerated business world is increasingly open, fluid, and competitive. This is the result of profound change at the political, social, and economic levels, and it […]