Updated on 05/12/2022 “If you hold a customer’s hand for 90 days, they’ll be loyal for life.” This phrase by John Jantsch, American author and marketing consultant, is often cited […]
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Back to blogUpdated on 20/02/2023 In modern marketing, the customer journey is defined as “the complete sum of experiences that customers go through when interacting with your company and brand.” “The full […]
The new digital invoice format opens up an unexpected channel of communication with customers who can be reached with content that is relevant and strategic for the company and that […]
Updated on 02/05/2022 The digital revolution is drastically changing the world of industry and, consequently, this transformation is also affecting the Italian banking sector. Why this change? Customers are increasingly […]
Aggiornato il 19/04/2022 The Age of Insurance 4.0 Insurance 4.0 is already a reality. Innovation and the development of insurance services are now closely linked to the increasingly constant presence […]
Updated on 02/12/2022 A Statista report reveals that there are currently over 3.7 billion email users worldwide, a number that is expected to reach 4.1 billion by 2021. This is […]
Updated on 22/12/2022 Why do we need a new communication to users? We talked about the challenges of a sector like utilities and how the free market has affected competitiveness. […]
Updated on 22/12/2022 The New Downstream in Utilities The New Downstream, a new opportunity for Utilities: grow revenue per user through new business strategies and new channels. In nature, those […]
Updated on 22/12/2022 Upsell and cross sell: two effective strategies Upsell and cross sell are strategies of huge and proven effectiveness in all types of business. That’s why, today, they […]
Updated on 21/12/2022 The utility sector: customer service The importance of big data is constantly being talked about – even if very often out of place – about. Learn how […]