Updated on 05/12/2022 In web marketing insurance, today, the competition can not be based only on pricing policies, but needs trust and stable relationships to which to support marketing actions […]
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Back to blogUpdated on 27/04/2022 Introduction to customer experience in banking Customer experience can be a fundamental lever for customer retention in the banking sector as long as you follow some digital […]
Updated on 28/04/2022 Digital transformation in the banking sector Digital transformation is changing the face of financial institutions, bringing them closer to the needs of their customers. However, this is […]
Updated on 22/12/2022 The Churn rate in the free market One of the biggest challenges for utilities and energy companies in the new liberalized and hyper-competitive market is to lower […]
Updated on 05/12/2022 “If you hold a customer’s hand for 90 days, they’ll be loyal for life.” This phrase by John Jantsch, American author and marketing consultant, is often cited […]
Updated on 20/02/2023 In modern marketing, the customer journey is defined as “the complete sum of experiences that customers go through when interacting with your company and brand.” “The full […]
The new digital invoice format opens up an unexpected channel of communication with customers who can be reached with content that is relevant and strategic for the company and that […]
Updated on 02/05/2022 The digital revolution is drastically changing the world of industry and, consequently, this transformation is also affecting the Italian banking sector. Why this change? Customers are increasingly […]
Aggiornato il 19/04/2022 The Age of Insurance 4.0 Insurance 4.0 is already a reality. Innovation and the development of insurance services are now closely linked to the increasingly constant presence […]
Updated on 02/12/2022 A Statista report reveals that there are currently over 3.7 billion email users worldwide, a number that is expected to reach 4.1 billion by 2021. This is […]