The utility industry provides essential services to customers (from electricity to water, from gas to waste management). For this reason, it has always played a strategic role in the lives […]
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Back to blogA Content Management Strategy encompasses the planning, creation, publication, management, and governance of content. Planning and implementing it correctly means being able to simultaneously engage target audiences and drive your […]
Over the past few years, the telecommunications industry has changed profoundly as a result of the emergence of certain marketing trends that we are still confronted with today. Telcos, companies […]
By knowing customers as individuals and not just as market segments, insurance companies can offer relevant products at the right time and deliver smooth and engaging experiences. In addition, relying […]
Insurance companies have much to gain from implementing usage-based programs (usage-based insurance). By having a more detailed picture of their customers’ habits and behaviors, insurers can minimize risk factors and […]
Consumers have access to more platforms and devices than ever before. Media consumption has changed dramatically, and the way brands connect with consumers is changing just as dramatically. What marketing […]
Predictive insurance is an advanced type of analysis that allows insurance companies to make forecasts using their historical data, combining statistical models, data mining techniques, and machine learning. Insurance companies […]
The way a user interacts with a company plays a key role in how they perceive the entire purchase journey. While this is true in all sectors, it’s even more […]
Huge changes have affected the banking sector in recent years and continue to do so. A key element in developing innovation in banking is the adoption of advanced digital tools […]
Personalization enables brands to create tailored experiences for their customers. Everyone involved in any business relationship enjoys the benefits that come with this approach. In fact, thanks to personalization, consumers […]