Digital puts the customer at the center of business: this is a fundamental fact in our world today. However, often it’s treated simply as a slogan—without treating it as a […]
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Back to blogFor many years now, public institutions and private companies operating in the healthcare sector have been taking advantage of advances in technology to improve patient care, simplify operations, increase security, […]
Upselling and cross-selling strategies help companies generate revenue, promote customer loyalty, and adapt to changing market dynamics. They can become a real marketing engine for all those companies, particularly, as […]
The healthcare sector has undergone a significant transformation in recent years, driven in large part by advances in digital communication technology. The adoption of digital tools and platforms has revolutionized […]
What do consumers want? What do they desire? What do they expect, even on a subconscious level? Asking these questions is imperative for a company, regardless of the sector or […]
The importance of Cloud Computing is real. Cloud Computing has become a central, precious, and indispensable element of our current digital ecosystem. According to a 2023 study by Gartner, worldwide […]
Customer-centricity emerged several years ago as an ideology that would disrupt traditional marketing beliefs, a philosophy capable of updating theoretical rules and practical customs. At its heart, customer-centricity is an […]
In the banking industry, customer-centric technology solutions have now taken center stage. One of the major innovations that has transformed the way financial institutions interact with their customers is Customer […]
Let’s start by answering the question: What is marketing automation? “Marketing automation” is a longstanding buzzword in the marketing world, one that refers to the set of technology solutions and […]
The utility industry provides essential services to customers (from electricity to water, from gas to waste management). For this reason, it has always played a strategic role in the lives […]