Lead nurturing initiatives aim to connect a company with its potential customers and build a relationship with them that becomes stronger as they get closer to a purchase. In fact, […]
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Back to blogCustomer lifetime value (CLV) is the metric that measures how much a company is likely to gain from its relationship with a customer for as long as that relationship continues. CLV […]
In the age of mass digitization, an effective marketing strategy for healthcare is key to educating, retaining, engaging, and motivating patients, whether potential, existing, and new. In particular, and we […]
How to improve Customer Engagement in the insurance industry? Among the many revolutions that Digital Transformation has brought to the Insurance Industry, there is one that we believe is the […]
How much is the global insurance market worth? It’s hard to give precise figures, but we can start with a report from the Insurance Information Institute, which found that the […]
From established brands to digital startups, healthcare providers and financial services companies, multi-utilities and government organizations, educational institutions and non-profits, organizations agree that buyers and users are absolutely central. And […]
The irresistible rise of video content in the ever-evolving landscape of digital communication is unstoppable. This is borne out by statistics over the past few years from leading trade journals […]
Workflows are the backbone of any marketing automation strategy. Workflows are an indispensable link between the main actions of a company’s marketing team, saving valuable time and optimizing available resources, […]
In the last 20 years – and especially in the last 10 – communication agencies have undergone radical transformations that have revolutionized not only the practices and form of the […]
Why should you pay attention to the billing experience? Sending an invoice or bill has always been a classic point of contact between a company and its customers. Traditionally, these […]