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A personalization strategy for 2023

Personalization enables brands to create tailored experiences for their customers. Everyone involved in any business relationship enjoys the benefits that come with this approach. In fact, thanks to personalization, consumers […]

Lead nurturing: 5 winning examples

Lead nurturing initiatives aim to connect a company with its potential customers and build a relationship with them that becomes stronger as they get closer to a purchase. In fact, […]

Inbound marketing in healthcare

In the age of mass digitization, an effective marketing strategy for healthcare is key to educating, retaining, engaging, and motivating patients, whether potential, existing, and new. In particular, and we […]