A Content Management Strategy encompasses the planning, creation, publication, management, and governance of content. Planning and implementing it correctly means being able to simultaneously engage target audiences and drive your […]
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Back to blogOver the past few years, the telecommunications industry has changed profoundly as a result of the emergence of certain marketing trends that we are still confronted with today. Telcos, companies […]
In digital marketing, innovation and adaptation are undoubtedly two essential drivers, especially in the face of the “seismic shocks” that have rocked the industry in recent years. It’s a somewhat […]
In today’s interconnected world, telecommunications play a key role in connecting individuals, businesses, and society. Innovation in the Telco industry is part of a broader path of technological development that […]
The future of the Insurance industry is encapsulated in a virtuous circle that re-starts from a mature and deep digitization that makes it possible for insurers to continuously optimize processes […]
By knowing customers as individuals and not just as market segments, insurance companies can offer relevant products at the right time and deliver smooth and engaging experiences. In addition, relying […]
The insurance industry, already widely affected by digital transformation, is set to change again as highly pervasive technologies become more and more capable of affecting the consumer experience in the […]
Article updated on 25/05/2023 What is B2B Healthcare marketing? How to create effective B2B marketing strategies for healthcare sector? In the healthcare sector, B2B is a segment of considerable interest in […]
Consumers have access to more platforms and devices than ever before. Media consumption has changed dramatically, and the way brands connect with consumers is changing just as dramatically. What marketing […]
To define the concept of “Electronic Delivery Services,” it’s helpful to refer to the legislative context that defines it from a regulatory and operational perspective. We’re referring to the European […]