The ability of banks and other financial service providers to serve and retain their customers while improving their business results will depend on how much they can integrate the concept […]
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Back to blogThe way a user interacts with a company plays a key role in how they perceive the entire purchase journey. While this is true in all sectors, it’s even more […]
In this post we will try to clarify the meaning of ESG and attempt to explain how environmental, social, and governance values are expressed in the utility industry today and […]
If anyone now thought the potential of hybrid marketing had been exhausted, think again: hybrid marketing is still an extremely effective approach. The reasons for its longevity are many—and we […]
The global smart metering market continues to grow. In 2021, it was worth nearly $20 billion and Blue Weave Consulting projects it to grow to well over $34 billion by […]
In the Utility sector, the technology trends that are shaping the immediate future largely converge around building a better end-user experience. They take the form of developing solutions that meet […]
Big data and artificial intelligence have made great strides in digital marketing and their applications have grown conspicuously. According to research by Deloitte, 73% of the companies surveyed believe that […]
Trust is not a finite quality that can be taken for granted once and for all after it has been—usually painstakingly—earned: it’s a process that continues over time, in which […]
Continuous Innovation is, in its essence, what moves an organization forward: project after project, adaptation after adaptation, one idea after another. It is given by the series of minimal, gradual, […]
A content experience is the overall flow of content produced by a brand that a prospect, lead, or customer experiences during his or her consumption journey. This flow, distributed across […]