Predictive insurance is an advanced type of analysis that allows insurance companies to make forecasts using their historical data, combining statistical models, data mining techniques, and machine learning. Insurance companies […]
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Back to blogWhat changes, not just technological, have most affected the younger generation, profoundly influencing the way they communicate with brands? How has the way younger consumers enjoy content changed? And what […]
The ability of banks and other financial service providers to serve and retain their customers while improving their business results will depend on how much they can integrate the concept […]
The way a user interacts with a company plays a key role in how they perceive the entire purchase journey. While this is true in all sectors, it’s even more […]
In this post we will try to clarify the meaning of ESG and attempt to explain how environmental, social, and governance values are expressed in the utility industry today and […]
If anyone now thought the potential of hybrid marketing had been exhausted, think again: hybrid marketing is still an extremely effective approach. The reasons for its longevity are many—and we […]
The global smart metering market continues to grow. In 2021, it was worth nearly $20 billion and Blue Weave Consulting projects it to grow to well over $34 billion by […]
In the Utility sector, the technology trends that are shaping the immediate future largely converge around building a better end-user experience. They take the form of developing solutions that meet […]
Big data and artificial intelligence have made great strides in digital marketing and their applications have grown conspicuously. According to research by Deloitte, 73% of the companies surveyed believe that […]
Trust is not a finite quality that can be taken for granted once and for all after it has been—usually painstakingly—earned: it’s a process that continues over time, in which […]