Continuous Innovation is, in its essence, what moves an organization forward: project after project, adaptation after adaptation, one idea after another. It is given by the series of minimal, gradual, […]
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Back to blogA content experience is the overall flow of content produced by a brand that a prospect, lead, or customer experiences during his or her consumption journey. This flow, distributed across […]
Emotional marketing has long since gained a distinct place within companies’ marketing strategies, and it’s now considered essential to building valuable brand-consumer relationships: to boost sales, to grow brand awareness, […]
More than ever before, organizations, and companies specifically, face global trends that negatively impact people’s trust. Economic and social polarization, concern for privacy in the face of the deluge of […]
Forms, correspondence, written statements, contracts, subscription forms, informational and in-depth materials, service delivery receipts, transactional documents: The content that has conveyed corporate communications over the years has always enabled banks […]
Customer experience management is increasingly being adopted by executives and marketers in organizations of all industries and sizes because it helps to center a number of important factors: driving growth, […]
The term fintech has been in common usage for quite some time now; it stands for technological innovation applied to the financial sector: a paradigm shift made possible by Digital […]
Customer Experience expresses the overall degree of satisfaction that the customer experiences during the relationship with the company and is the result of all interactions that have occurred throughout the […]
What are the major digital marketing trends we are likely to see in 2023? No one can say for sure, but based on careful observation of the recent past and […]
To harness the knowledge capital embedded in data, companies need to integrate the power and accuracy of data analysis into their marketing strategy. Digital technologies and systems for tracking online […]