Emotional marketing has long since gained a distinct place within companies’ marketing strategies, and it’s now considered essential to building valuable brand-consumer relationships: to boost sales, to grow brand awareness, […]
Search Results for: Personalization
Back to blogMore than ever before, organizations, and companies specifically, face global trends that negatively impact people’s trust. Economic and social polarization, concern for privacy in the face of the deluge of […]
Forms, correspondence, written statements, contracts, subscription forms, informational and in-depth materials, service delivery receipts, transactional documents: The content that has conveyed corporate communications over the years has always enabled banks […]
Customer experience management is increasingly being adopted by executives and marketers in organizations of all industries and sizes because it helps to center a number of important factors: driving growth, […]
The term fintech has been in common usage for quite some time now; it stands for technological innovation applied to the financial sector: a paradigm shift made possible by Digital […]
Customer Experience expresses the overall degree of satisfaction that the customer experiences during the relationship with the company and is the result of all interactions that have occurred throughout the […]
What are the major digital marketing trends we are likely to see in 2023? No one can say for sure, but based on careful observation of the recent past and […]
To harness the knowledge capital embedded in data, companies need to integrate the power and accuracy of data analysis into their marketing strategy. Digital technologies and systems for tracking online […]
Before we get into the meat of this post, which is devoted to the digital contract in the insurance industry, it is good to start by outlining a preliminary framework. […]
Under the label of “cash collection” there are several different actions and processes that are related to the collection of receivables by a company from its customers. We are talking […]